Don't
worry about ranking
Search engine ranking is a very ambiguous term. There is no
hard and fast rule to attain rank in search engines. But at
the end what matters is what your objective is. Undoubtedly
that is to have customers to sell products or services. So,
rather than thinking about your search engine ranking,
focus on your visitors and how can your site help them.
Once you attain good customers it will gradually increase
because sometimes mouth publicity is more reliable than
search ranking.
Flash
and Animation
People believe in making catchy and appealing websites for
which they put heavy graphics and Flash animation. These
adornments don't help them in getting good search results
because search engines can't read Flash pages. The search
engines find it difficult to decipher the information about
the website. Content is the only thing which helps search
engines to know about the website. Hence it is essential to
have a balance between the content and the graphics. The
ultimate aim of any website is to sell the products or
services. If you have too many graphics without valuable
content then it might only attract the visitor without
making them your potential customers.
Content
Content plays a vital role in optimizing a website. Well
written content represents the authenticity of the website.
Content evaluation and organization should be well defined
while plotting a website. Building necessary content, then
organizing it according to the visitors need is a major
step in website planning. Content has to be crisp, brief
and right to the point. Ambiguous content may deter the
audience's attention. Hence content should be well edited
and it should accomplish the target audience's objectives.
It is always better to conduct in-depth research before
putting the content in your site. Content involves every
alphabet featured in your website. You need to categorize
content with brief and descriptive words which should be
lucid and attractive.
Graphics
Search engines do not recognize images and other graphics.
If you have good text in your content, don't cover it with
any graphics. Graphics should be used to make your site
look more vibrant and attractive. Graphics should be the
garnishing to your website. If you use graphics directly in
text it might decrease your chances for a good ranking in
search pages. These graphics include Flash also. When you
design a well written text in Flash, it is similar to not
having text all. The text which is visible to you is far
less visible to the search engines, if it's in Flash.
Search engines need to have content to list your website.
And remember, all graphics no content can make your website
dull and invisible to the users.